Todd Friedman has been an award-winning creative director, business owner, and leader, building and activating brands for businesses for 20 years. Todd has worked with national brands in the health food and natural food and supplement industry like 22 Days, Greensplus, I Love Snacking, and Date & Thyme Restaurant. Today, Todd has helped build the brand for Dominion AG, a major powerhouse in the cannabis industry. Todd is the co-founder of Big Canndy and focuses on building the platform to generate new awareness to the health and industrial benefits of the versatile plant.
A graduate of International Fine Arts College, Brian Eickhoff provides creative leadership and design direction with new innovative approaches. Highly skilled in digital design as well as print, Brian’s work can be best described as an extreme sense of modernist refinement reminiscent of the Bauhaus design movement. As co-founder of Big Canndy, Brian uses his creative leadership to create an innovative story-telling space and experience like no other.
Christa Nia is an advocate for holistic nutrition, Ayurvedic healing, and alternative medicine, with experience in PR, social media and writing. A singer and songwriter, Christa was recently awarded “Female Performer of the Year” by the New England Music Awards. Christa has been a key person in crafting the Big Canndy concept and spearheads the ongoing social media and content strategy for the top content engine in the cannabis industry.
For over 20 years, Tim Hawkes has been managing the rollout of complex, multidisciplinary digital and integrated marketing programs for clients like Ford, IBM, Avaya, Dove, SiriusXM, J&J, Nestle, MetLife and Kraft. His creative and innovative approach to digital marketing has been recognized by various industry awards and notables, including Cannes, Clios, One Show, IAB Mixx Awards, Webbys, FWA, and Awwwards.